Growing Your Sponsorship Program in the COVID Era

Among the many impacts the coronavirus is having on association conferences, the effect on corporate sponsors should not be forgotten. Conference sponsors and year-long sponsors with conference benefits are an important source of revenue for associations. In addition to the potential loss of revenue, the coronavirus is causing associations to deal with the loss of relationships with sponsors. Join us as we discuss why this is the perfect opportunity to pivot your sponsorship program to new value propositions and growth.