Many of us work for organizations that produce content in a variety of formats, including live programs, online courses, podcasts, and publications, to name but a few. Might there be times when you need to address the same subjects across various media? Can you do so and tailor them to each audience rather than just repeating the information verbatim?
Attend this session to learn about one organization’s cross-format content efforts, including an article with podcast series follow-up; when it’s appropriate to repurpose content and when it’s not; whether particular delivery methods have different user profiles; how to leverage rejected proposals; and producing content users can’t get anywhere else.