The world is forever changed post-COVID, and while CLE providers are slowly going back to hosting in-person events, the expectations of our customers have changed. The availability of online access to the content – whether directly online as a virtual meeting or as an add-on to our live events as a hybrid meeting – is the expectation, not the exception.
Hear from a panel of your peers how they recruit and keep authors, what author changes they permit in author agreements, and how they encourage new authors to rewrite existing content when supplementing/updating--or discourage them from doing so.
Automatic shipment of book updates to customers can make life easier for many of those customers and can increase sales for the publisher, but how do we optimize customer convenience and our bottom lines? Should the autoshipment customer list be opt-in or opt-out? What are some strategies for minimizing customer irritation, wasted copies, and return shipping costs? How do we manage "returns" if the product is downloadable or online? What are the legal or policy considerations, such as strict time limits between updates to be able to use those autoshipment customer lists?